WHO I AM
I am Ekaterina — a brand strategist and creative director based in Istanbul, working with fashion and jewellery brands across the GCC, UK, Europe, and the US. I started in design, but what kept pulling me forward was the strategic side — understanding why some brands command premium pricing while others with stronger products never quite get there.
WHAT I DO
Over the past 5 years I have worked across brand strategy, creative direction, campaign production, and AI visual direction. For the past 2 years I lead Lynyer as Creative Director, taking the brand through a full strategic and visual evolution that delivered 40% net sales growth.
I travel for the work when it calls for it, directing campaign shoots on location, working closely with photographers, models, and production teams to bring a creative direction to life in person. The rest happens remotely, with the same level of attention regardless of where either of us is.
service(s)
type
BRAND STRATEGY
brand identity
CREATIVE DIRECTION
CAMPAIGN PRODUCTION
AI VISUAL DIRECTION
focus
STRATEGY
VISUAL SYSTEMS
execution
Status
open for work
