about

I BUILD BRANDS THAT

COMMAND PREMIUM PRICING &

DRIVE REVENUE GROWTH

me

about

about

info

me

TITARVL IS A DIGITAL DESIGNER AND CREATIVE DIRECTOR

I BUILD BRANDS THAT

I BUILD BRANDS THAT COMMAND PREMIUM PRICING AND DRIVE REVENUE GROWTH

COMMAND PREMIUM PRICING &

DRIVE REVENUE GROWTH

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about

FIVE YEARS. FIVE CONTINENTS. ONE FOCUS

process

about

process

FIVE YEARS. FIVE CONTINENTS. ONE FOCUS

WHO I AM

I am Ekaterina — a brand strategist and creative director based in Istanbul, working with fashion and jewellery brands across the GCC, UK, Europe, and the US. I started in design, but what kept pulling me forward was the strategic side — understanding why some brands command premium pricing while others with stronger products never quite get there.

WHAT I DO

Over the past five years I have worked across brand strategy, creative direction, campaign production, and AI visual direction. For the past 2 years I lead Lynyer as Creative Director, taking the brand through a full strategic and visual evolution that delivered 40% net sales growth.

I travel for the work when it calls for it, directing campaign shoots on location, working closely with photographers, models, and production teams to bring a creative direction to life in person. The rest happens remotely, with the same level of attention regardless of where either of us is.

black flat screen computer monitor on brown wooden desk
Modern living room with white sofa and large window.

PRACTICE

Experience

CAREER

PRACTICE

CAREER

Experience

PRACTICE

CAREER

Experience

Brand Strategist & art director

full time

lynyer

(’22–’26)

Brand Strategist & art director

full time

lynyer

(’22–’26)

SM strategist

part time

Ninepine

(’22–’24)

SM strategist

part time

Ninepine

(’22–’24)

BRAND STRATEGY & CREATIVE DIRECTION

PROJECT-BASED

100+ INDEPENDENT CLIENTS

(’21–’26)

BRAND STRATEGY & CREATIVE DIRECTION

PROJECT-BASED

100+ INDEPENDENT CLIENTS

(’21–’26)

service(s)

type

BRAND STRATEGY

brand identity

CREATIVE DIRECTION

CAMPAIGN PRODUCTION

AI VISUAL DIRECTION

focus

STRATEGY

VISUAL SYSTEMS

execution

Status

open for work

[01]

CREATIVE DIRECTION

Creative direction for brands that need a strong visual language across campaigns, editorials, launches, websites, and social content. I art direct concepts, moodboards, styling, photography, video, set design, and production teams so every asset supports the same brand story.

Modern skyscraper viewed through glass ceiling on a rainy day

[01]

CREATIVE DIRECTION

Creative direction for brands that need a strong visual language across campaigns, editorials, launches, websites, and social content. I art direct concepts, moodboards, styling, photography, video, set design, and production teams so every asset supports the same brand story.

Modern skyscraper viewed through glass ceiling on a rainy day

[02]

BRAND STRATEGY

Brand strategy for founders and creative brands that need clearer positioning, stronger messaging, and a visual direction that attracts the right clients. I audit identity, audience, offer, campaign language, and market perception, then build a practical direction for growth.

[02]

BRAND STRATEGY

Brand strategy for founders and creative brands that need clearer positioning, stronger messaging, and a visual direction that attracts the right clients. I audit identity, audience, offer, campaign language, and market perception, then build a practical direction for growth.

[03]

BRAND IDENTITY

Brand identity design for fashion, beauty, perfume, jewellery, lifestyle, and cultural brands. I create logo systems, typography, colour, art direction, visual language, and editorial brand worlds built for premium positioning and consistent use across digital, print, packaging, campaigns, and social media.

[03]

BRAND IDENTITY

Brand identity design for fashion, beauty, perfume, jewellery, lifestyle, and cultural brands. I create logo systems, typography, colour, art direction, visual language, and editorial brand worlds built for premium positioning and consistent use across digital, print, packaging, campaigns, and social media.

[04]

AI VISUAL DIRECTION

AI visual direction for fashion, beauty, jewellery, lifestyle, and culture campaigns. I build AI campaign concepts with a defined visual world, model direction, set design, styling direction, and a clear creative brief, producing campaign-quality imagery that feels coherent, premium, and brand-specific.

[04]

AI VISUAL DIRECTION

AI visual direction for fashion, beauty, jewellery, lifestyle, and culture campaigns. I build AI campaign concepts with a defined visual world, model direction, set design, styling direction, and a clear creative brief, producing campaign-quality imagery that feels coherent, premium, and brand-specific.